DOT Loves Data is a data science company matching raw data with storytelling.
With Mr Clutch (DOT’s dynamic T20 cricket analysis tool) I was able to create content specific to the 2018 Tri-Series between Australia, England and New Zealand.
We tested player and game specific graphics with cricket lovers in Australia and New Zealand through advertising on Facebook mobile and Instagram. This work was a pre-cursor to our generation of automated, data-driven, personalised content.
This project required a theoretical understanding of design principles, including understanding the consequences of management processes and structures on the design process. Marketing and cricketing statistical knowledge were also required when implementing the experimental framework.
